| IBUFOOD
CORPORATION SDN BHD
Ibufood Corporation Sdn Bhd and
its subsidiary companies (“Ibufood Group”) represent the
consumer foods division of the Group. Ibufood Group’s dry
based instant noodle better known as Mi Goreng variant, has
over the decades, been the category market leader. Its range
of dry based products includes dry based rice noodles.
Ibufood Group’s prawn flavoured
soup noodle Penang HarMee under the IBUMIE brand continued its
strong growth path helping the IBUMIE brand to gain additional
market share locally and in the neighbouring region. To
spearhead the market with even stronger brand awareness,
Ibufood Group continues to deliver new innovations such as Kari Kapitan,
Sambal Udang, Thai Tom Yam and HarMee Goreng
under its dry based noodle segment. Other brands of instant
noodles manufactured and distributed by Ibufood Group locally
include BISMI and BAA..GUS to cater to the lower end market
and MIKO SONG, for those who prefer noodles without
seasonings.
Strides were made to penetrate
new markets which seek exciting, convenient and affordable
products. Inroads were made in 2008 into the overseas market
with the introduction of its new range of noodles under the
MEXI-RAMEN brand, carrying flavours such as Chicken Habanero,
Spicy Shrimp and Shallot Teriyaki. In its further quest to
offer innovative nutritional and good tasting products to
overseas premium market, Ibufood Group added a premium brand,
NOOGHETTI to its stable which also offers an assortment of
flavours such as Alfredo Sauce and Bolognese.
Its premium quality blended
seasoning-powder, seasoning-oil, sauces, mayonnaise and
specialty spices under the brand TELLY continue to be a strong
player in the food seasoning segment. Its major customers
comprise instant noodles and snacks manufacturers, hotels and
restaurants. Its product range includes soup, soup stocks and
marinades.
Ibufood Group invests in
state-of-the-art production facilities and packaging systems
to conform to international food hygiene regulations. The
Hazard Analysis Critical Control Points (“HACCP”)
certification and the Halal certification obtained by it are
testimonies of its commitment in maintaining food safety
production process and handling techniques. In establishing
itself as a major player in the food industries, Ibufood Group
continues to invest in research and development to broaden its
product lines and improve product quality and packaging
design.
Food products also distributed by
the division include the tasty and refreshing ready-to-drink
1000mg Vitamin C lemon drink under the brand YOU.C1000,
sweetened creamer under the brand BAA..GUS, HERMAVITON drink
and Teh Botol Sosro.
Meetco (Malaysia) Sdn Bhd (“Meetco”),
the 75%-owned subsidiary, majors in the export of palm-oil
products, high quality Halal food products and provisions
mainly to the Middle East, African continent and Commonwealth
of Independent States countries.
Ibufood Group’s head office is
located in Petaling Jaya, Selangor Darul Ehsan, Malaysia with
branch offices located in most major towns of Peninsular
Malaysia.
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